I continue to publish materials in the Club.
Today we have a continuation of my notes on an excellent book by John Caples for the creation and testing of advertising:
- Why do ineffective ads often win competitions?
- 5 rules for creating a good headline;
- 35 ready-made “formulas” for creating a title;
- how to make a great, emotional announcement, even if you’re not in the mood;
- Methods that make it easy to write effective ads.