John Caples – Tested Advertising Methods

I continue to publish materials in the Club.

Today we have a continuation of my notes on an excellent book by John Caples for the creation and testing of advertising:

  • Why do ineffective ads often win competitions?
  • 5 rules for creating a good headline;
  • 35 ready-made “formulas” for creating a title;
  • how to make a great, emotional announcement, even if you’re not in the mood;
  • Methods that make it easy to write effective ads.

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